{"version":"1.0","provider_name":"Fashion for Good","provider_url":"https:\/\/www.fashionforgood.com","author_name":"Etta","author_url":"https:\/\/www.fashionforgood.com\/author\/etta\/","title":"ADOPTING NEXT-GEN MATERIALS - Fashion for Good","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"gCWKpAP1ag\"><a href=\"https:\/\/www.fashionforgood.com\/topic_area\/adopting-next-gen-material-mix\/\">ADOPTING NEXT-GEN MATERIAL MIX<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.fashionforgood.com\/topic_area\/adopting-next-gen-material-mix\/embed\/#?secret=gCWKpAP1ag\" width=\"600\" height=\"338\" title=\"&#8220;ADOPTING NEXT-GEN MATERIAL MIX&#8221; &#8212; Fashion for Good\" data-secret=\"gCWKpAP1ag\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.fashionforgood.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-10.14.32.png","thumbnail_width":1202,"thumbnail_height":800,"description":"Fashion for Good focuses on increasing the commercial availability of next-gen materials. A significant portion of a material\u2019s environmental footprint is determined by how its inputs are cultivated, extracted and processed, making it a crucial area for innovation. Next-gen materials are defined as innovative fibres and materials that have improved environmental or social outcomes when compared to conventional options and are not yet at scale. These materials are essential to reaching the industry's net-zero targets, addressing the environmental costs tied to traditional production."}