{"version":"1.0","provider_name":"Fashion for Good","provider_url":"https:\/\/www.fashionforgood.com","author_name":"Press Fashion for Good","author_url":"https:\/\/www.fashionforgood.com\/author\/press\/","title":"Fashion for Good Unveils \u201cThe Next Stride\u201d, A New Footwear Project To Replace Fossil Fuel Material With Bio-based Sole Innovation - Fashion for Good","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LPxYBHQ6zt\"><a href=\"https:\/\/www.fashionforgood.com\/our_news\/the-next-stride-press-release\/\">Fashion for Good Unveils \u201cThe Next Stride\u201d, A New Footwear Project To Replace Fossil Fuel Material With Bio-based Sole Innovation<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.fashionforgood.com\/our_news\/the-next-stride-press-release\/embed\/#?secret=LPxYBHQ6zt\" width=\"600\" height=\"338\" title=\"&#8220;Fashion for Good Unveils \u201cThe Next Stride\u201d, A New Footwear Project To Replace Fossil Fuel Material With Bio-based Sole Innovation&#8221; &#8212; Fashion for Good\" data-secret=\"LPxYBHQ6zt\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.fashionforgood.com\/wp-content\/uploads\/2025\/08\/the-next-stride-1-1024x724.png","thumbnail_width":1024,"thumbnail_height":724,"description":"Fashion for Good today announced the launch of The Next Stride: Bio-Based Materials for Footwear Soles, a 12-month project to transform the $400 billion footwear industry by reimagining one of its most impactful components: the sole. In partnership with adidas, Target, and Zalando, alongside leading material innovators Algenesis Labs, Balena, Evoco, KUORI, and Yulex, the initiative will test and validate bio-based polymers as high-performance alternatives to the fossil fuel\u2013derived materials that dominate footwear production. By focusing on the sole (the foundation of every shoe), The Next Stride aims to accelerate the industry\u2019s shift toward scalable, circular solutions."}